First of all the Fly Green Fund was announced during Almedalen, the annual political week in Sweden. Founders are Karlstad Airport, SkyNRG and the Nordic Initiative on Sustainable Aviation (NISA) and launching partners are Swedavia, SAS, Braathens, KLM and EFS European Flight Service (a leading Scandinavian business aviation company). The Fund is the first of its kind in the world and enables organisations and individuals to reduce their carbon footprint, by flying on sustainable jet fuel. Its main focus is to secure the necessary funding to increase the demand for sustainable jet fuel in the Nordics.
In the same week, SAS and Braathens operated flights (supported by Swedavia and arranged by Air BP and SkyNRG) on sustainable jet fuel, offering the Almedalen visitors (key politicians, business leaders and NGOs) truly sustainable air transport. It was the first time that individual travelers were given the opportunity to buy their personal ‘biofuel-ticket’ and contribute to sustainable flying.