- SkyNRG has unveiled its new brand identity, including a new logo and website.
- Along with the rebranding, SkyNRG has redefined its messaging: a new set of goals and values that support SkyNRG’s mission to build up SAF capacity for aviation to meet its 2050 net zero commitment.
- This is the first major rebranding initiative the company has undertaken since its inception in 2009.
[Amsterdam, April 21st, 2022] SkyNRG, a global leader in SAF since 2009, announced its rebranding today, unveiling a new brand identity to match the company’s growth and ambition to build up SAF capacity for aviation to meet its 2050 net zero commitment.
The rebranding follows a growth trajectory that the company has been on since its inception in 2009. ‘’Having supplied more than 40 airlines and set up SAF supply chains around the world, as well as establishing long-term collaborations with partners such as KLM and Boeing, SkyNRG now pushes forward to transition to a SAF major. After more than a decade of successfully working to create demand for SAF, SkyNRG is now focusing on building up SAF capacity to fuel a new era of progress in aviation’’ says Theye Veen, the company’s Chief Commercial Officer.
“Our new brand identity is designed to reflect the innovation, determination and collaboration that is going to be needed for the aviation industry to meet its 2050 net zero commitment,” says Philippe Lacamp, the company’s Chief Executive Officer.
The rebranding consolidates SkyNRG’s regional identities and propositions under one brand, strengthening the company’s efforts to increase the supply and demand of SAF globally. The company continues to build upon its reputation as a trusted strategic partner for the aviation industry, governments and some of the world’s largest corporates and NGOs.
Since 2009, SkyNRG has been building up SAF capacity and production for the industry to meet its 2050 net zero commitment. SkyNRG has supplied SAF to over 40 airlines across the world and is now developing dedicated SAF production facilities to support the transition from fossil jet fuel to sustainable aviation fuel. SkyNRG does not compromise when it comes to sustainability; we are a globally recognized Certified B Corp™, our operations are certified by the Roundtable on Sustainable Biomaterials (RSB), and we are advised by an independent Sustainability Board, as well as a worldwide NGO network to ensure we make the right sustainability decisions across all of our operations. Learn more at https://skynrg.com/.