In this blog, you will read about, why we chose to become a B Corp and are part of a movement to redefine what success means in business.
Why we chose to become a B Corp
Being a B Corp means that we are part of a movement to redefine what success means in business. For us, benefiting people and the environment is just as important as generating profit. The B Corp Movement shares these values and is a globally recognized way of officially committing to these. That is why we are a certified B Corporation (B Corp) since October 2021.
And we take this very seriously: Our B Corp certification is not a destination, but a journey. We set ambitious goals for ourselves and undergo a rigorous verification process every three years to ensure that we maintain and exceed the standards of B Lab, the nonprofit organization that certifies B Corps.
Beyond greenhouse gas emissions
We make sustainable aviation fuel (SAF) an alternative to fossil jet fuel. Every ton of SAF we sell replaces fossil jet fuel, reducing CO2 emissions around 80% 1
We also understand that sustainability extends far beyond just reducing greenhouse gases. Sustainability requires a holistic approach that considers all dimensions of our business impact. B Corp certification emphasizes this comprehensive view.
Beyond environmental concerns, B Corp encourage us to evaluate our actions in several critical areas:
- Community: How are we contributing positively to the communities where we operate? This could involve supporting local initiatives, volunteering, or collaborating with community organizations.
- Workers: Are we treating our employees fairly? B Corps emphasize fair wages, safe working conditions, and employee well-being. It’s about fostering a positive workplace culture.
- Customers: Do our customers appreciate our values and ethical practices? Transparency, honesty, and customer satisfaction matter. B Corps encourage businesses to engage with their customer base and listen to their feedback.
- Suppliers: Are we sourcing responsibly? B Corps consider the impact of their supply chain. Ethical sourcing, fair trade, and supplier relationships matter.
- Governance: How are we making decisions? B Corps emphasize transparency, accountability, and ethical governance. It’s about aligning our actions with our values.
In essence, B Corp certification pushes us to take a holistic view of our business. It’s not just about profits; it’s about purpose, people, and the planet. By considering all stakeholder sand not just shareholders, we can create a positive impact on our communities and the world at large.
B Corp certification helps us differentiate ourselves from our peers and attract customers who are looking for sustainable and socially responsible products and services. It also helps us to attract and retain employees who want to work somewhere that turns such values into action.
We believe in leading by example. Obtaining B Corp certification not only validates our efforts, but we hope it also encourages other companies to join the movement.
A journey, not a goal
To become a B Corp you have to undergo an extensive accreditation process. If you score higher than 80 points, you will receive B Corp certification. For reference, the average company scores about 50 points.
Only companies that reach a score above 80 points (out of 200) during the assessment are officially certified B Corp. Every three years, every B Corp must go through a recertification process to keep its certification. We currently score 81.5. To put this into perspective, Patagonia, one of the earliest adopters, scores 151.5 points, while Tony’s Chocolonely is at 100.9 and WeTransfer achieves 80.4. With our score of 81.5, we know that we are on the right track, but we also see a lot of room for improvement.
We aren’t the only ones trying to improve. B Lab also evolves their standards and has done so six times in the past 17 years. The standards continuously advance to meet the magnitude of challenges such as climate change and social inequality over time.
Join the B Corp movement – we’re happy to help
We are happy to help other organizations with the certification process to become a B Corp. The bigger we make this movement, the more impact we can have together. Join us and over 8000 other companies in doing well by doing good.
If you want to embark on your B Corp journey or if you simply have a few first questions, feel free to contact Madeleine Hardy (madeleine@skynrg.com).
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